Complex Systems,
Effortless Experiences.
I design complex B2B/B2C SaaS, aviation workflow, and 0→1 mobility experiences.
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Aerkomm
Product Design
B2B
Dashboards

Optimizing Order Management Workflow

A role-based crew portal that replaced paper-based workflows with a digital system built around how flight attendants actually work. Cut service time from 30 to 18 minutes and improved customer satisfaction scores by 28%.

Citroën
UXUI
B2C
Mobile
Automotive

Transforming Mobility Experiences

0-to-1 mobile UX for Citroën's autonomous vehicle innovation team — designing interactions for functions with no established patterns, bridging industrial design and digital interface.

Aerkomm
Product Design
Web Application
B2C
Mobile
IFC

Streamlined In-Flight Ordering and Checkout

An end-to-end in-flight e-commerce experience designed for real-world conditions — unstable connectivity, turbulence, and split-second decisions. Reduced cart abandonment by 40% and increased sales by 25%.